![]() “Install App” blocking the view for critical site content (e.g., blocking an “Add to Cart” button),.Yet our newest round of large-scale mobile e-commerce usability testing reveals severe and disruptive issues caused by these “Install App” ads. Indeed, it’s entirely understandable that e-commerce sites that have apps would want to promote them while users are on their website. “Install App” ads - which ask mobile website users to install the site’s application on their mobile device - are quite common on mobile e-commerce sites, with 53% of sites during testing displaying one.
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